🧠 Mr. Beast Mindset - Lessons from the king of Youtube

Welcome to the newsletter designed to help you reach your full potential!

Let’s dive right in 👇

🧠 Mindset
The Mindset of Mr. Beast

Jimmy Donaldson aka Mr. Beast is killing it

No trust fund
No special help
Humble beginnings

It’s an inspiring story
Here’s the summary:

Started making videos in 2012 with cheap equipment
Today = 100 Million Youtube subscribers
Turned down an offer for $1 billion for his channel

Q: How did he get here?
A: He has a different mindset…

Here are 4 lessons I learned about mindset from Mr. Beast:

🧠 #1 VISION IN FUTURE SELF

Successful people believe in their self. PERIOD.

Here’s 13 year old Mr. Beast sending a video to his future self
Projecting where he WILL be in the future
Boldly putting it out there for accountability

What letter would you write
What video would you record
To your future self 365 days from today?
Just think about it.

BET ON YOU!!!!! Have that mindset.

🛑Stop the negative thoughts
✅Start betting on your future success

🧠 #2 COLLABORATION IS KEY

Successful people reach out and collaborate with others.

From the beginning Mr. Beast collaborated with other successful creators.

Most people don’t do this. Why?
Ego
Insecurity
Fear of rejection
Imposter syndrome

To reach your full potential you 100% need to surround yourself with people more successful than you.

Thank them for their inspriation
Ask them what works/doesn’t work
Do a Zoom coffee with them (ooooo that is BOLD but I like it!)

🛑Stop with the imposter syndrome
✅Start reaching out to industry GOATS for collaboration

🧠 #3 STAY GRITTY

Every stumbling block is a stepping stone
Grit = passion and perseverance for long-term goals.
Consistency is 🔑

Create a manageable plan that you can perform daily.
Consistency > Intensity.
Burn out comes from lack of consistency discipline.

It’s a marathon, not a sprint to success.

Example - I create content. I’ve eliminated Youtube and IG for now - too much and very overwhelming
So I am 100% focused on 𝕏
Do 1 thing well instead of 10 things half 🫏
It’s impossible to stay gritty with too much going on

🛑Stop adding too much to your plate
✅Start a manageable plan you can do daily

🧠 #4 SUCCESS VS. SIGNIFICANCE

Mr. Beast is rolling in money.

But that is not his sole focus. He wants to help people.

Remember this:
Success is the value you add to yourself.
Significance is the value you add to others.

When money success is your only focus your customers will feel it.
I call it Commission Breath - and it stinks🤢

I personally take 10% of my time to invest in coaching and developing others - for free. It keeps me honest and balanced.
It’s like a see saw - stay equal parts success and significance.

🛑Stop asking “How much $ can I make today”
✅Start asking “How many people can I HELP today”

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TAKEAWAY: There’s a lot to learn from Jimmy. He’s so successful advertisers can’t even afford him anymore. But his heart is in the right place - and so is his mindset.

✅Start betting on your future success
✅Start reaching out to industry GOATS for collaboration
✅Start a manageable plan you can do daily
✅Start asking “How many people can I HELP today”

💭 Psychology
How to Argue with Someone Who Doesn’t Listen

It’s easy to get caught up in an argument that goes no where
They lose self-control
You lose self-control
And now it’s just two hot heads - spiraling out of control

To be an effective communicator and leader
Always take the high road

Here are the 7 tactics used by people who don’t listen
and how you can handle them with CLASS

💭 #1 Being stunned by new information without adjusting perspective

I once heard this quote

“The mark of an intelligence mind is the ability to entertain a thought without accepting it” - Aristotle (so they say)

If you are dealing with a close-minded person
Be a leader
Set the tone
Try to understand their perspective
You don’t have to agree just don’t be disagreeable
Try to understand where they are coming from more than proving your point
They will get the message and follow your lead

💭 #2 Inaccurately summarizing the other side’s perspective

Close-minded people will refuse to understand what you say
Instead of arguing - take the lead.
Sometimes people are stuck in their ways
They just want to be HEARD
Expert debaters make sure their counterpart is heard with the following:

So what I hear you saying is _____
Tell me more about ____
Walk me through your thoughts on ____

💭 #3 Misreading nefarious intent of the opposing side

Stop making assumptions
Start asking questions

If you make an assumption, and you are wrong,
you look PETTY
Curiosity > Interogation

Be curious to REALLY understand what the other person is saying

“Is it fair to say that you think _____ or am I all off?”

💭#4 Regularly moving the goal post

Close-minded people switch topics very quickly.
They change the criteria of the argument
Bouncing around topic to topic to distract

I’ve always found it helpful in this situation to ask:
- What are we trying to accomplish here?
- What is something we can agree on?

Just those two questions recenter a rogue argumentative person who has lost self control.

💭 #5/6 Yelling or getting angry | Attacking character

Yelling and attacking character is unproductive
Unprofessional

Don’t stoop to their level

There’s a pretty impactful book called the Bible (heard of it)?
It’s filled with wisdom on this topic

Stay calm
Give soft answers
Stay. In. Control.
It’s INCREDIBLE how well this tactic works

💭 #7 Retreating from a point without concession

Good humor works in an argument
It lightens the mood
Breaks down barriers

Crack a joke
Give them a hug
Smile

We all need a little humor when the temp rises in an argument.

A good natured joke signals that you are not a threat.
They will feel safe to open back up.

Make sure you are laughing WITH not AT the other person

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Takeaway: Every day we encounter close-minded angry people that don’t listen. It is incredible frustrating. Try to look for the tips above and practice being a classy leader in these encounters. TAKE THE HIGH ROAD.

🚀 DR. DEREK 101: Influence
How to Persuade ANYONE

As they say “Leadership is Influence,” and mastering influence is the key to success.

Today’s class is about one of the most impactful books I’ve ever read.
The psychology of persuasion (or influence)

Robert Cialdini’s INFLUENCE: The Psychology of Persuasion
buy it…trust me

Here’s the breakdown:

Here are examples in action:

1. 🎁 Reciprocity: Buy the coffee for your customer. Drop off cookies. Show people you appreciate them. They will never forget that. They will bookmark in their mind you did something for them and they will return the favor. This one’s pretty simple.

2. 🤝 Commitment and Consistency: As I always say: Words are wind. Do what you say. Don’t be a “YES” person that doesn’t deliver. Track your commitments in a task manager like Asana. Never leave someone guessing when you will deliver. Take notes from Elon Musk.

3. 👥 Social Proof: This is why influencer marketing words so well. If X is using it, the product must be good. Find people who are respected and have them endorse your services/products. When Joe Rogan recommends a book, I read it.

4. 🎓Authority: When I was in the wholesale beer industry, we used fact-based selling to get our top brands on draft at a bar. We used a handy-dandy profit calculator to show how our brand would boost profit for the account. We made the sales call more about the account’s success than our success. This led to tremendous gains in market share and a very frustrated competitor! Our authority came from keeping the account’s best interest in mind.

5. 😊 Liking: People do business with people they like. But likability isn’t always about you, it’s about them. If you show interest in others and shine the spotlight on them they will like you. Interested is interesting.

6. ⌛ Scarcity: Act Now. While supplies last. You’ve heard that before. People take action for fear of FOMO. Instead of asking a customer what time works for them to meet, give them 3 times that work for you. This demonstrates that your time is valuable and you have a full book of business. PLUS this minimizes back and forth. I create Meeting Polls on Calendly. Check that tool out!

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Takeaway: In order to be influential you need to understand the different types of influence. If you practice these, you will see people gravitate towards doing business with you. It’s really not that hard - just be a good person.