Wednesday May 1

Welcome to the newsletter where we help you reach your FULL potential in mindset, leadership, and communication. Whether you are a friend, customer, or on a mission to grow - I am glad you are here.

Today’s Agenda is simple:

1. LinkedIn Games??? Is this a smart move by LinkedIn?

2. AirBnB Icons - Willy Wonka Golden Ticket style

Here we go!

Social Media
LinkedIn Games

• LinkedIn introduces three new games: Pinpoint, Crossclimb, and Queens

• Games aim to boost user engagement and offer daily challenges

  • Pinpoint: Word association game where players guess word categories

  • Crossclimb: Trivia and wordplay game creating word ladders from clues

  • Queens: Sudoku-like game without numbers, arranging queens on a grid

• LinkedIn follows trend of digital content platforms integrating gaming for user retention

• Move reflects strategy to maintain user interest and interaction on the platform

• Games currently free, potentially hinting at future revenue generation opportunities

TAKEAWAY: I find this interesting as a networking platform is adding gaming to boost engagement. Honestly this move seems completely out of LinkedIn’s scope. My personal opinion: cringy, confusing, and pointless.

So what are your thoughts?

Innovation
AirBnB Icons

Now this caught my attention…

Watch the video above before you proceed 🙂 

What Are Icons: A new category of limited rental properties that are inspired by iconic music, film, tv, sports, and more.

Why is this interesting?

AirBnb is tapping into principles of INFLUENCE.

See the chart below

AirBnB is specifically leveraging scarcity: When people believe something is in short supply, they want it more. See below

By using words like LIMITED, DROP, etc. they communicate SCARCITY.

Look at it like Willy Wonka’s golden ticket….

This is a masterclass move in getting consumers chatting about your brand and exactly how to create buzz around SCARCITY.

TAKEAWAY: As you build your brand, it never hurts to have LIMITED DROPS of certain items, offerings, and services. This taps into consumer psychology to create desire around your offer. Something to think about!

Thanks for letting me speak into your life, leadership, and growth.

Have a GREAT week!

Derek Matthews
Character Quest Co-Founder
Patriot Pay CEO